The Chinese mobile making upstart Xiaomi is gunning to steal Samsung’s thunder by launching a pair of phablet smartphone on the Same Day Samsung is due to unbox phablet-sized updates to its Galaxy Note and Galaxy S6 Edge Devices – with the Samsung press events taking place later today in New York and London.
So much for ‘quiet’ August tech launches …
Specifically, Xiaomi the HAS today Announced the 799 RMB (125 USD ) Redmi Note 2 , and the 999 RMB ($ 155) Redmi Note 2 Prime . And with price-tags like those Samsung Must Be Turning titanium gray at the prospect of Xiaomi taking its devices to the US – something Which HAS not Happened yet, but Which Xiaomi’s International VP (and ex-Googler) Hugo Barra HAS hinted it’s looking to do in the next year or two.
Certainly International expansion is a key priority for the company this year as it looks to hit ambitious sales targets. For now, Samsung HAS to contend with Xiaomi lording it over China’s mobile market – a kingpin position of Samsung used to occupy. Analyst IDC pegged Xiaomi as the World’s Third Largest Smartphone Maker load cases – behind Samsung and Apple.
The two new Xiaomi smartphones, Which come in a range of pastel colors as well as black or white, Will Go On sale online starting in China on August 16th
Here’s a quick rundown of the specs:
The Redmi Note 2 comes with a 2.0 GHz MediaTek (MTK) Helio X10 processor, 16GB of storage and 2GB of RAM. While the Redmi Note 2 Prime Has a 2.2GHz chip, 32GB of storage and 2GB of RAM. Both have a 5.5-inch full-HD display 13mp rear camera and 5MP front camera.
There’s a 3060mAh removable battery apiece, and bothering also have a microSD card slot for memory expansion – features Which Samsung Used to victims as standard on its flag ships but removed ITS Galaxy S6 and S6 Edge handsets back in March, in favor of a sleeker-looking design (to better compete with the iPhone).
Xiaomi ice Clearly looking to capitalize On This shift by Continuing to give users the things Samsung HAS taken away.
Also today Xiaomi unveiled an update to its Android skin, showing off the forthcoming MIUI 7 update, Which it said Will launch globally on August 19 – In another event taking place in New Delhi, India.
It said the update brings improved performance and battery-saving tweaks, as well as expanding the personalization options available to users with “colorful Themes “.
There’s Also A Auto-Organizing new Face Recognition feature in MIUI 7′s Gallery Which identifies individuals in the user’s photo and groups images together – so you can presumably get a feed of every selfie you ever took. Which does not sound at all scary …
While Xiaomi thwart stands out for its highly price-competitive hardware, company co-founder and CEO Lei Jun emphasized its focus on software, Noting That the MIUI R & amp; D team is now “750 strong”, and the interface HAS passed 150 million users in more than 156 countries and regions.
Xiaomi Added That its two new phablets will ship with MIUI 6, but Will receive The New MIUI 7 update “at a later date”.
In a final device announcement today, Xiaomi unveiled a new PCB smart router, called the Mi Wi-Fi Nano, priced at RMB 79 (~ $ 12). The company sells a pretty eclectic range of hardware These Days, including an air purifier, various wearables, smart TVs, routers and Wi-Fi hotspots, as well as its range of smartphones and tablets.
It’s Not Quite up there with Samsung’s massive electronic sprawl yet, but the ambition to dislodge the Korean giant’s grip on the consumer electronics market is clear.
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