A boy watches as the message on his smartphone is changed from” No One Likes U, “to” There’s no one like U. “
The Coca-Cola Co.’s new ad #MakeItHappy, Which debuted During The second half of the Super Bowl on Sunday, ice Generating positive buzz on social media.
The 60-second the ad encourages the use of positive messages, rather than negative ones, When using the Internet.
Early Monday, the spot was not being mentioned as the most popular Super Bowl commercial, but viewers like the ad Based on comments Posted to social media sites. More than 2 million peoplehave viewed the advertisement on YouTube as of early Monday. Click here to view the commercial.
The spot opens with a student being mocked on video by classmates, negative comments being read on social media, and terse words and reactions shared from behind a screen.
The scenes change to show an Internet server room, where a bottle of Coca-Cola ice spilled into the mainframe. The liquid glitch Changes the negative messages to positive ones.
After the spill, a young boy on a bus happily watches as a message DISPLAYED on his smartphone changes from “No one likes U,” to “There’s No one like U. “
A YouTube viewer positing as Joseph, Georgia, Commented,” Not really an AD fan, but this was just awesome for some reason. Probably the best ad I have ever seen . Great message, very relevant to what is happening around the world right now. We need to love and appreciate eachother as humans. “
Jennifer Healan, Coca-Cola’s Group Director of Integrated Marketing Content, said in a press release, “We Can not Solve negativity on the internet, but we can use the world’s biggest advertising stage to Ask People to think twice before posting negative messages and images. We hoped to inspire Americans to help make the Internet a more inclusive , happier place. “
Coca-Cola (NYSE: KO) worked with Wieden + Kennedy in Portland, Ore., to create” #MakeIt Happy. “
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